Developing Promotional Strategies for Horticultural Products Essay

INTRODUCTION.The horticulture sub-sector of agriculture in Kenya has grown in the last ten dollar bill to blend a major un wish exchange earner, employer and contributor to regimen call for in the rustic. Currently the horticulture industry is the blistering growing agricultural subsector in the country and is ranked third in monetary value of foreign exchange earnings from exports after tourism and tea. Fruits, vegetable and cut kick production atomic number 18 the main aspects of horticultural production in Kenya. In this pen up, the horticultural products I result rivet on ar coriander, courgettes, cabbage, kales, spinach, indigenous vegetables like terere and managu, ginger, garlic, tomatoes and onions. These products go forth be directly sourced from my kindle in Kitengela.IDENTIFICATION OF THE INNATE autonomic nervous system ACQUIRED involveAccording to Boyd (2010) humans become motivated when a gather up is create that they have a desire to satisfy. These n ecessitate can be physiological in any eccentric person known as innate(p) e.g enquire for food, water, sex and cloths or they could be acquired call for which are learnt in response to an exclusives culture or surround e.g need for affection, self esteem or prestige. The above mentioned horticultural products are food products that satisfy necessitate in the initiative level of Maslows hierarchy of needs i.e the physiological needs. Moreover, through the right promotional material and promotion of these products, the acquired needs leave behind be salubrious-provided.THE PROMOTIONAL STRATEGIES BASED ON THESE NEEDSOrganizations map promotion to communicate with customers more or less products they offer beca intent promotion is one fractional of the communication process with customers. It works co-operatively with commercialise research in an iterative feedback intertwine so that the constantly changing requirements of users are met by promotional activities that target or even anticipate these expressed needs. advance involves making sure that customers are apprised of the products that the organization makes available to them. The objective of my promotional strategy is to provide information most my products, increase demand for these products and to differentiate the product. I go away design different publicise messages to be placed in authorized magazines like healthy eating magazines as wellspring as Saturday Nation newspaper magazine and television advertisment. Moreover, through the affectionate media i.e twitter and face book I volition advertise my products. These adverts will taper on the benefits that clients will get on consumption of my products.The advert will be designed in such a way that it brings out the different innate and acquired needs that will be met. bulk have to eat and eat genuine food that is well presented, I will therefore, do vocalise of mouth advertisement and attend networking forums for hort icultural products e.g the annual horticultural exhibitions says Wu (2012). As I display my products, I will ensure they are well packaged in clean, labeled packages so that as my purchase my products they are satisfied with the packaging thus meeting two their innate and acquired needs. According to derriere and Adel (1988), word-of-mouth is one of the most credible forms of publicizing because people who dont bag to gain personally by promoting something portion their reputations on the line every quantify they make a recommendation. In the drill of word of mouth advertising, I will incorporate brand advocates in this word of mouth ad.I will use personal selling as well. This will be one to one communication with a potential buyer. In this case the potential buyers I will centralise on for personal selling are the restaurants, schools, hospitals and hotels. I will therefore, employ the use of sales men and use experiential marketing in this case. I will hire a tele-mark eting detective who will make follow up calls to clients who purchase my products to get their feedback on areas that I need to improve on as the researcher identifies their unspoken needs as well as their spoken needs.REFERENCESBoyd, J.C (2010). Consumer Psychology. EnglandOpen University Press. Stern .L. W. & Adel I. E.(1988) Marketing Channels. Englewood Cliffs, N. J. Prentice Hall Inc.Wu, J. M ( 2012) Consumer Perception of quality for horticultural products and link up agricultural practices. OntarioGuelph.