Monday, December 9, 2019

Vacation in Australia and New Zealand

Question: Write an essay about the Vacation in Australia and New Zealand. Answer: Part A 1. Vacation in Australia and New Zealand Senior citizen Senior citizens have a tendency to travel more in the historical places more than the pleasure trip for rest and relaxation (Meyer 2014). In Australia and New Zealand, there are numerous historical places to visit for the elderly people. Darwin Military Museum, Fort Lytton, Fort Scratchley, Kakadu National Park and the National Museum of Australia are the famous place to visit. While, in New Zealand, aged people loves to travel in Auckland War Memorial Museum, Centre of Contemporary Art in Canterbury, Zealandia, Auckland Art Gallery to know more about the culture of the country and communal. Solomon et al. (2012) depict these communal also prefer package tour for a longer interval of time and they are more concern about the health and safety factor. Baby boomer generation Scott and Vigar Ellis (2014) mentioned that these generation people have almost reached to their retirement and have savings to spend on luxury. These people have a tendency to devote time to the leisure places for experiencing the best of nature with their family members. Places like Adelaide, Hobart, Great Barrier Reef and Great Ocean Road in Victoria in Australia and Bay of Island, Milford Sound, Queenstown, Waitomo Glowworm Caves and Franz Josef Glacier of New Zealand are the place that the baby boomer generation prefers to visit. Gossling et al. (2012) illustrate that they prefer those places for enjoying the beauty of nature along with an extraordinary experience of the concerned places. Generation Y with growing family household These people love to travel to entertaining places like amusement parks, water parks, adventurous places and variety of different locations (Horner and Swarbrooke 2016). The generation Y people have a tendency to travel a lot; however, they are little cost conscious, as they cannot afford many luxurious places. Li et al. (2013) depicts that these people have a behavior of attaining discount passes on transport so that they can travel to their destination after analyzing their budget. Furthermore, Sigala et al. (2012) portray that they also negotiate for a better deal so that they get enough discounts for traveling to Dreamworld, WhiteWater World and Luna Park Sydney in Australia and Rainbow's End Theme Park, Splash Planet and Alpine Aqualand in New Zealand. Smaller family unit and single adult The smaller families have a tendency to travel individually by making a proper investigation in order to obtain deals at lesser prices. Couture et al. (2015) demonstrate that these groups do not prefer to go to a travel agency and holiday packages. They searched for a cost-effective way through online websites and advertisements to visit the family places and historical streets and often visit some public parks, museums and small budget hotels (Amaro and Duarte 2015). Coastal Walks in Bondi to Tamarama, botanical gardens and Hyde Park can be a perfect example for the small family unit and a single adult to travel in Australian while the same person can visit Cuba Street, Fiordland and famous local places New Zealand. 2. Cosmetic industry Senior citizen Hansen et al. (2012) mentions that the senior citizens have the tendency to purchase natural cosmetics that are not too loud and vibrant. They also select those products that use natural ingredients so that it will not affect their skin. Moreover, Chung et al. (2016) depict that they invest in products that are easy to apply and soothe their skin like liquid eyeliners than pencil liners. In the case of male dominating personalities, their behavior mainly focuses on light makeup materials like skin tightening face washes. Baby boomer generation These people often purchase things that make their looks attractive as they have just crossed the time of younger age and paying attention to appearing and maintaining a youthful lifestyle (Chu and Lin 2013). These people invest on the cosmetics surgeries more like teeth repairing and hair replacement in order to sustain their look. Generation Y with growing family household Wolf (2013) illustrate that the demographic factor of the gender impacts a lot in this context that is the female consumer are more likely to purchase the cosmetics products more compared to male. However, Kardes et al. (2014) portray that the college going students and the high school goers invest more in these products as they have to attend numerous outing and gathering. Their usual behavior is to buy natural products irrespective of the cost. Srivastava (2014) elucidate that they purchase quality products in a lesser amount if cannot afford all the quality product range. Smaller family unit and single unit These families invest in low-budget natural products and rely on those products having long lasting effects (Chu and Lin 2013). Smaller family units spend less on these objects as they have other expenditures also to invest and their thoughts are influenced by the cosmetic requirement of their families. However, Desai (2014) mentions that single adult expense more on beauty products as are more concern about their looks and their choice does not influence by any other members of the family. 3. Pre-cooked food industry Senior citizen The senior citizens have a tendency to select products that are good for health and easy to digest for their family members. Wikstrom et al. (2014) demonstrates they always choose the natural ingredients that are less spicy and have less additive substances in the food products. Wikstrom et al. (2013) mentions that they also choose products that have larger packaging like family pack and have no loss of the flavor even if stored for longer period. These groups are more conscious about their medical contain health, looks for the less fat and fewer calories and have less cholesterol content (Rodriguez-Entrena and Salazar-Ordonez 2013). Baby boomer generation The people from this group values for money more than the other group. Office goers are more likely to buy these pre-cooked products directly from the stores and can directly consume in their breakfast and dinner times (Carlucci et al. 2015). The generation Y people purchases more the ready to eat food like sushi, sandwich and coffee while on their way to offices in order to utilize their time. The female customers are price conscious and purchase healthy products and last long if stored properly. Generation Y with growing family household This generation invests a lot in these commodities, as these are the group, who are busy in their daily schedule in offices and the schools respectively. However, kids do not have any particular choice for the selection of pre-cooked food items (Carlson and Frazao 2014). Mainly the school goers are looking for the tasty food items and have a tendency to select these food products. Moreover, Farr Wharton et al. (2014) depicted that the variety of the products also attracts them a lot and they purchased these items from the stores. The generation Y people purchase the products that are more in trend, have attractive packaging, and can be prepared quickly. Smaller family unit and single unit Smaller family focused about their requirement for the precooked products items and select items that are easy to digest and have health benefits, as they are more concern about their family members (Grunert et al. 2014). However, single adults mainly targeted diet conscious food products and spend a lot in these precooked items as they keep themselves busy in their daily routine work (Daelman et al. 2013). Thus, it reflects the lifestyle of the family and the single person. Part B Other demographic trends and its effect 1. Vacation in Australia and New Zealand Murphy (2013) illustrates that generation Y is involved in the volunteer tourism and global citizenship that can be considered as the other demographic trends among the communal. Terrorist attacks may be regarded as demographic trends as people do not travel to those areas where there is more risk of the terrorist (Parida et al. 2015). Dobruszkes et al. (2016) demonstrate that the cultural of the communal also proves to be beneficial for the person to visit different places irrespective of the demographic factors of age and gender as everyone like to know about the culture of the new demographic areas. The gender factor is also dependent on this factor like the male person have the tendency to travel more in the mountainous regions, however, the female person prefer the maritime zones more than the hill stations (Garg 2013). 2. Cosmetic products Apart from the age and gender of the communal, the marital status of the people also influences the consumer behavior for purchasing the cosmetics products. Moreover, Orozco-terWengel (2016) depict that the employment status of the communal also affects the buying behavior of the people who earn more will invest more on these products than the people who are earning less. The religion and the health factors also make the people concerned about the purchasing the cosmetics. 3. Pre-cooked food items Other demographic factors are the population factor that influences the purchasing procedures of the food items. The education among the communal also plays a crucial role in the consumer behavior of the communal (Slining et al. 2013). The Less educated person will buy products that are less healthy and is available in lesser price, however; education makes a person able to select healthy food in an affordable price range. The preference of the taste of the customer also matters a lot in the purchase of the food for communal. References Amaro, S. and Duarte, P., 2015. An integrative model of consumers' intentions to purchase travel online. Tourism management, 46, pp.64-79. Carlson, A. and Frazao, E., 2014. Food costs, diet quality and energy balance in the United States. Physiology behavior, 134, pp.20-31. Carlucci, D., Nocella, G., De Devitiis, B., Viscecchia, R., Bimbo, F. and Nardone, G., 2015. Consumer purchasing behaviour towards fish and seafood products. Patterns and insights from a sample of international studies. Appetite, 84, pp.212-227. Chu, S.C. and Lin, J.S., 2013. Consumers perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. 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